La administración Biden ha dado un paso importante hacia una transformación de Medicaid, el programa federal de seguro médico para personas con bajos ingresos. En 2022, el presidente Joe Biden animó a los estados a ampliar las prestaciones cubiertas por Medicaid para incluir servicios sociales que tradicionalmente no estaban cubiertos por el seguro médico. Esta decisión se basa en la creencia de que la atención médica es solo una parte del bienestar general y que problemas sociales como la carencia o la inseguridad alimentaria pueden causar o empeorar problemas físicos o mentales.
Impacto del Experimento en Carolina del Norte
El experimento pionero en Carolina del Norte, autorizado durante el primer gobierno de Donald Trump, ha demostrado que canalizar fondos de atención médica hacia servicios sociales puede tener un impacto positivo en la salud y reducir costosos procedimientos médicos y atención de emergencia. Los beneficiarios de Medicaid han podido acceder a beneficios como:
- Dinero para pagar el depósito y el primer mes de un alquiler.
- Transporte a citas médicas.
- Rampas para sillas de ruedas.
- Recetas para frutas y verduras frescas.
Apoyo Bipartidista y Expansión de Beneficios
La disponibilidad de estos servicios ha crecido tanto entre republicanos como demócratas después del apoyo presidencial. Desde entonces, otros 24 estados han seguido ampliando las prestaciones cubiertas por Medicaid. Este cambio está transformando un sistema centrado en la atención médica en uno que prioriza la prevención.
Importancia de Abordar Problemas Fundamentales
Anthony Iton, experto en determinantes sociales de salud, destaca que “simplemente conducirá a más muertes” si no se abordan estos problemas fundamentales. La evidencia sugiere que aproximadamente el 85% del bienestar general está influenciado por factores externos, como:
- Acceso a alimentos sanos.
- Lugar donde dormir.
La atención brindada solo representa aproximadamente el 15% del bienestar general.
Innovaciones en el Uso de Fondos de Medicaid
Los estados están encontrando formas innovadoras para utilizar los fondos disponibles bajo Medicaid. Algunos ejemplos incluyen:
- California: Ofrece $1 al día por cada día completo de asistencia escolarizada.
- Florida: Proporciona hasta $500 mensuales adicionales si sus beneficiarios tienen empleo.
- Maine: Ofrece hasta $1,000 mensuales adicionales si sus beneficiarios tienen empleo con beneficios completamente pagados.
Conclusión
A medida que los estados continúan explorando nuevas formas de utilizar los fondos disponibles bajo Medicaid, es probable que veamos una mayor transformación del sistema hacia uno más centrado en la prevención y la promoción del bienestar general.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
