Truth Social, a domestic business trust in Nevada, has registered a new entity called the Truth Social Bitcoin and Ethereum ETF. This registration sets the groundwork for an eventual offering of a Bitcoin and Ethereum exchange-traded fund (ETF) focused on the two largest cryptocurrencies by market capitalization.
Intent to Launch Cryptocurrency ETF
The filing with the Nevada Secretary of State indicates Truth Social’s intent to launch a cryptocurrency ETF. The registration includes a dual-asset focus, providing exposure to both Bitcoin (BTC) and Ethereum (ETH), which are considered leading digital assets.
Partnership with Yorkville America Digital
Yorkville America Digital is supporting Truth Social’s entry into cryptocurrency investing through their partnership. According to Yorkville, this is "a crucial step towards getting final approval from regulators allowing retail investors to buy/sell units directly via exchanges rather than having to go through brokerages like Fidelity, which act as middlemen between investors and underlying asset managers."
Next Steps for Approval
To move forward, Truth Social must submit formal offering documents to the Securities and Exchange Commission (SEC). The commission will review these documents before granting final approval for retail investors to buy or sell units directly via exchanges.
Tracking Assets and Regulatory Considerations
The exact details of how Truth Social plans to track these assets remain unknown at this time. However, given current regulations around direct ownership, it is likely that some form of derivatives trading will be involved.
Related Filing by Yorkville America Digital
In related news, Yorkville America Digital filed Form 19b-4 with the SEC on June 3rd, seeking approval for listing and trading shares of the proposed Truth Social Bitcoin ETF. This filing also included the submission of Form S-1 Registration Statement to the U.S. Securities and Exchange Commission for the proposed offering of units representing interests in Yorkville America Digital LLC’s subsidiary fund, which invests exclusively in BTC futures contracts issued by CME Group Inc., NYSE Arca Inc., and Chicago Mercantile Exchange Inc. This document outlines the terms and conditions under which interested parties can purchase shares once approved by the relevant authorities.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















