The Power of Numbers in Marketing Strategy Businesses often hear that “the customer is always right.” But how can we truly know what’s right or wrong without hard numbers and tangible data whispering sweet nothing in our ears? Marketing isn’t simply an art, adorning itself with catchy slogans and vibrant colors. Oh no, there’s a […]
Data-Driven Decision Making for CMOs Read More »
The ABCs of Unleashing Your Team’s Inner Picasso Harness the power of forgotten alphabets! Here’s to putting an exciting spin on those oh-so-familiar ABCs. ‘A’ is no more just for ‘Apple’, It’s about ‘Agility’! Every Tom, Dick, and Harry can draw a cartoony apple, but it takes an agile mind to reimagine that basic apple
How to Foster Creative Thinking in Your Team Read More »
Understanding the Soul of Your Brand Branding, much like attending a yoga class for the first time, can feel a bit like wandering into a foreign land. You know there’s a purpose, a meaning to all of it, yet it seems all too complicated, nuanced, and, let’s be honest, downright goofy at times. Here you
The CMO’s Guide to Brand Development Read More »
“Hello, Is It AI You’re Looking For?” – Understanding Artificial Intelligence Let’s go on a blind date with AI. Throw those usually expected sparks of conversation out the window and imagine being greeted with a charismatic cocktail of algorithms, data processors, and machine learning tools. Ready to swipe right on this cutting-edge technology? Yet, Artificial
The Impact of AI on Marketing Strategies Read More »
Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page’s particular goals and SEO needs. I like to break up a website into specific and essential pages based on the keyword terms we have identified
Ten Search Engine Optimization Mistakes Read More »
Speak to almost any self-employed professional and most of them will say that they love their job but don’t care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. A powerful presentation can mean the difference between securing a contract and losing one. Always
4 Expert Steps for Selling Professional Services Read More »
In a world economy that is in constant flux and undergoing turbulence, more companies realize that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act
The Process of Change in Marketing Approaches Read More »
Have you noticed the many internet marketing books using the word “secret” in their title, headline, or copy? Why do they do this? Is their actually one or two online marketing methods or strategies that are going to bring to your site an ever-growing consistent stream of willing to buy targeted clients? The simple answer
The Ultimate Web Traffic Myth Read More »
In today’s net-savvy world, it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines, it has become even more accessible for the customers to search for the stuff online. For a website to be successful, its link should
Search Engine Optimization and Advertising Read More »
