Understanding the Buzz Around Audio Content Don’t fret if you’ve been knocking your head against the wall, struggling to comprehend the fuss over peeps talking into a microphone. Rejoice, for you’ve landed at the right spot. Too often we leave the bubble of comfortable traditional marketing trends and find ourselves floundering in the sea of […]
A CMO’s Guide to Podcasting and Audio Marketing Read More »
“The Viral Phenomenon: Understanding What Makes Content Tick” There’s something peculiar about cat videos nowadays. They have an uncanny ability to scale the tallest digital mountains, reaching our screens, no matter where we are to disrupt our dreary day with a hearty chuckle and an ‘aww’. Yet, when Fluffy’s over-enthusiastic leap and subsequent faceplant garner
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The Noble Art of Ethical Business Practices Did you ever hear about the phenomenon known as ‘corporate karma’? Well, hold onto your swivel chairs because we’re about to dive right in! Think of it like the stock market of goodwill; when you buy low into ethical decision making within your corporation, you’re selling high on
Marketing Ethics: Doing Well by Doing Good Read More »
The Dawn of the Smartphone Era Once upon a time, way back in the prehistoric 2000s, a phone was merely a device to make awkward calls explaining your tardiness at a dinner date. It was a simpler time; nobody could guess the revolution looming on the horizon. Then, in a flamboyantly dramatic entry, lavished with
Exploring the Rise of Mobile Marketing Read More »
“Starting Point: The Marketing Basics” Ever heard of the four P’s in marketing? Some might say they stand for Pleasingly Provocative Purple Penguins, but hold onto your hats, because in reality, the P’s are a tad less colorful: Product, Price, Place, and Promotion. This delightful quartet forms the crux of basic marketing, with each P
CMO Career Path: How to Get There Read More »
“Understanding the C-Suite’s Impact on Marketing Decisions” In the hallowed hallways of corporate giants, the C-Suite can often be likened to a high-stakes game of chess. With all these executives contemplating their next masterstroke, it’s a wonder the office does not echo with the constant hum of brains whirring. Even then, one would not be
The CMO’s Role in Selecting Marketing Channels Read More »
Understanding the Big Cheese of Marketing Ever wondered why marketers prance around like ringmasters of a circus, constantly bragging about their latest stint? Well, we ought to give them a break; after all, they are the Big Cheese. As a Chief Marketing Officer (CMO), they walk on the tightrope between getting attention and getting profits.
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Understanding Your Company’s Financial Playfield Step right up, ladies and gentlemen, and behold the spectacle that is your company’s financial landscape! It’s a mysterious world populated by exotic beasts known as profit and loss graphs, budgeting spreadsheets, and those unpredictable creatures – unexpected expenses. Hidden beneath the seemingly calm façade is a treasure trove waiting
Marketing Budgeting and Allocation Best Practices Read More »
The Secret Life of a CMO: Juggling Perception and Reality When you put yourself in the shoes of a Chief Marketing Officer (CMO), life can suddenly take on a resemblance to Cirque Du Soleil. A sight to behold, where you’re seemingly suspended in the air, prepared to handle anything – or so it seems to
Managing Public Relations as a CMO Read More »
Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of
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