Understanding the Z’s: A New Breed of Consumers Sit back, folks, and get ready for a roller coaster ride as we delve into the fascinating world of our newest shoppers on the block–Generation Z. Buckle up because these consumers are as unpredictable as a weather forecast in London. They might be sipping on their Unicorn […]
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Understanding the Whys and Hows of Outsourced Marketing Outsourced marketing is akin to asking your know-it-all neighbor to hang your fancy LED Christmas lights, complete with the dancing reindeer projections. He knows exactly how to do it in half the time without forgetting to plug any of the dozens of cords into the only outlet
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When Global Borders Melt: Marketing’s New Playground Remember when the neighborhood grocer knew everyone by name and picked the ripest watermelons just for you? Well, brace yourself – consider that watermelon digital and your friendly, neighborhood grocer is sitting in a swanky, high-rise halfway across the globe. Yes, it’s a surprising turn of events. The
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Understanding Your Company’s Financial Playfield Step right up, ladies and gentlemen, and behold the spectacle that is your company’s financial landscape! It’s a mysterious world populated by exotic beasts known as profit and loss graphs, budgeting spreadsheets, and those unpredictable creatures – unexpected expenses. Hidden beneath the seemingly calm façade is a treasure trove waiting
Marketing Budgeting and Allocation Best Practices Read More »
Understanding the Magical Realm of Omnichannel Strategies In the fairytale world of business, omnichannel strategies are the enchanting unicorns that companies are pining to ride. They sprinkle the glitter of consistent and seamless customer experiences across all contact points. “Why limit when you can liberate?”- whisper these enchanted creatures as they gracefully gallop across multiple
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Why Teamwork Makes The Dream Work in Marketing Has anyone ever tried shoving a queen-size mattress up a flight of stairs solo? Didn’t think so. That’s because it’s like trying to juggle an elephant, an opera singer, and a flaming candle, all at once. Not really feasible, right? Marketing is no different. Sometimes, the tasks
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The Dawn of the Smartphone Era Once upon a time, way back in the prehistoric 2000s, a phone was merely a device to make awkward calls explaining your tardiness at a dinner date. It was a simpler time; nobody could guess the revolution looming on the horizon. Then, in a flamboyantly dramatic entry, lavished with
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Understanding the Big Cheese of Marketing Ever wondered why marketers prance around like ringmasters of a circus, constantly bragging about their latest stint? Well, we ought to give them a break; after all, they are the Big Cheese. As a Chief Marketing Officer (CMO), they walk on the tightrope between getting attention and getting profits.
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Understanding What Visual Branding Really Means Once upon a time, in a world swarming with businesses fighting tooth and nail for consumers’ attention, a new superhero emerged — Visual Branding! Faster than a quick-scan eye, more powerful than an urgent call to action, and able to leap tall hierarchies of needs in a single bound,
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Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of
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