Have you noticed the many internet marketing books using the word “secret” in their title, headline, or copy?
Why do they do this?
Is their actually one or two online marketing methods or strategies that are going to bring to your site an ever-growing consistent stream of willing to buy targeted clients?
The simple answer is NO.
Unfortunately, many website owners think this is not the case and continue to accumulate book after book and software package after software package looking for “the ultimate web traffic method.”
The fact is that there is no one single marketing method that will make your online business successful period. Only continual application of the right techniques will see your business grow and expand.
The main reasons why most people think there is one primary method is because of the following four elements:
- If you wanted to be a “plumber,” you would do your apprenticeship and then work for someone or then start your own business. If you wanted to own a “milk bar,” you get a business loan, buy the “milk bar” and start running the business. Why do we know this, and why are there no so-called “secrets” regarding being a plumber or running a milk bar? Because these businesses have been around for a long time, to start them is “common knowledge.”
- Therefore because the internet is new and evolving, how to start an internet business has yet to become “common knowledge,” and there are still many unknown aspects regarding the subject, unlike traditional marketing. Unfortunately, many now capitalize on this “unknown aspect” by selling so-called “secret information” type products, thus only increasing the myth regarding internet business.
- Even if starting an internet business was “common knowledge,” there is too much information to decipher. Unlike going to the local library, finding the business section, and picking one or two of the five books on “starting your own business,”; you are now on the internet. You have a world library, the business section is as big as a football stadium and books on “starting your own business online” are in the thousands (including many misleading ones).
- This final point is the most important one. People want to believe there is an easy way to get a lot of web traffic and make a fortune without any work; they have to find it! This is just human nature.
So now you know that you must use more than one internet marketing method to make your online business successful.
Stick with the foremost tried and true methods –
SEO
Content
Linking
Articles
Sales Copy
List Building
Joint Ventures
and your traffic will continue to increase rapidly.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
